My Role:
Brand and UI Designer
Responsibilities:
Brand Identity Design, Brand System Design, Web and App UI Design
Brand and UI Designer
Responsibilities:
Brand Identity Design, Brand System Design, Web and App UI Design
SoftShelf Branding
SoftShelf is a cozy, emotionally-centered reading app that reimagines how people track, share, and reflect on books. Instead of star ratings or performance goals, it focuses on feelings, memories, and meaning. It’s where stories meet life — and where one's shelf becomes a reflection of their inner world.
